As I’ve mentioned before, Time Warner are in a tough situation. They know that the prices of their bundled channel packages are pushing people to drop cable TV and switch to getting their shows via the Internet; but the content providers keep pushing up the cost of each channel, and won’t let them be sold à la carte.

The new year is the traditional time for price hikes, but it seems Time Warner aren’t going to watch their subscriber numbers keep dropping without a fight. They are launching a new campaign to try and make consumers aware of why their cable bills are so high. Their new site rolloverorgettough.com invites your comments.