I’ve been waiting for an ISP to do this since the whole data cap saga started. Finally, one of them has. Canadian ISP Shaw has announced its own streaming “Movie Club”, and declared that its data caps don’t apply to data from its own service.

This is what it’s really all about. The cable companies know that the Internet is the future of TV, and don’t want to become just a data pipe provider. Data caps allow them to cripple services like Netflix, Amazon Unbox and the iTunes store, and make their own offerings look cheaper and more useful.